AHS Views

For years I’ve put music on when I’m exercising, cleaning the house, or doing anything that I can do better with a little rhythm behind it. And the louder the music, the more I’m motivated. And the faster the beat, the faster I move. Researchers have now discovered that housework and exercise aren’t the only things that speed up with loud, fast music. In fact, it may be one of the reasons why so many people need addiction help.

The study was done in bars. They had already discovered that fast music makes people drink faster, now they know that loud music makes people drink faster, too.

The guys doing the research also suggested that maybe people drink more when the music is loud is because they can’t talk - you can’t hear each other. So, what are they going to do instead? They’re in a bar.  Speed the music up, turn up the volume, and the drinks go down the shoot faster, and they order more. If they go to bars frequently, it’s not going to take too long to turn into an alcoholic who needs addiction help.

Club owners make their money off alcohol - some charge admission, but that’s usually the price of about one or two drinks. Some include one or two drinks with the admission price - enough to get someone started.

The researchers suggested that bar owners turn down the music - not likely. Perhaps if the person got some addiction help services, they’d be less tempted to go with the flow.